The heart of your business success lies in its marketing.
Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. Little wonder then, that video is becoming a critical component of every company’s marketing mix.
- The average internet user spends 88% more time on a website with video than without.
- 64% of consumers are more likely to buy a product after watching a video about it.
- Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%.
- 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product.