Your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
When you have access to drones, you have access to an entire market you never knew existed. Footage and photographs taken from the sky will put your business one step ahead of the game.
If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build.
In addition to wanting their music and wanting it now, fans are increasingly asking for more content from artists. That is why a great music video can be such an effective way to garner new fans and keep those you already have loyal.
You want to attract more customers to your brick and mortar retail store, you need to look at the energy you are creating in your store. All of your focus has to be on how to attract customers into your store, keeping them there, selling them something, inviting them to come back and marketing to them afterwards.
Whether you’re perfecting your process for getting new employees up to speed, or making your products easier for customers to use, video training is an essential component. It gives customers and employees the flexibility to partake in training at their own convenience.
80% of industrial sourcing is done online, long before a buyer, engineer or project manager makes direct contact with you. Given how quickly and easily video can covey information and even create an emotional connection, it’s essential for helping prospects through their research process.